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Volvo S60 Launch: Norway Shoot
Project type
Full integrated launch campaign
Role
Design / Art Direction / Storyboard
Location
Norway - Molde / Trollstigen / Trollveggan
In 2019 I worked on location in Norway for Volvo on a above-the-line campaign launch for the S60, Volvo's most premium Sedan. For this we'd selected one the world's most impressive roads - the Trollstigen.
Our brief was to make this as thrilling of a shoot as possible, with the car being tested to the limit along the winding roads. My role on set was ensuring we got the correct shots and sequences that I'd initially drawn, working closely with talent, photography and film crews. We shot over 2 weeks to ensure we got enough content for all platforms, with all digital stories, all social content and print designed by myself, with our film being shown in cinema and TV exclusively.
I worked on Volvo for over 2 years with annual model year web updates and regular lifestyle and drive storytelling hub content produced throughout.

























