The release of a supercar like Ferrari is like no other. Its more than a car, its a way of life, a family.
To visualise this I was tasked to create a full launch package to reflect the elegance of the 296 GTS, a convertible with a unique launch colour and design feature that could be promoted globally.

The GTS is an upgrade on the 296GTB, with emphasis on the converted roof the main new feature.
The goal was to create a launch KV that would capture the essence of Ferrari and intrigue the automotive world and gather it to it's feet.

We briefed the photographer to shoot in a low studio light so it was a shape I could accentuate. This teaser silhouette became the integrated global artwork for all print, digital, web and social, output on the official Ferrari Online Magazine, Ferrari's official instagram, launch portfolios and showrooms worldwide.

This is one of six Ferrari launches I have worked on. All unveiled in Geneva and to each individual market.