When you purchase a Ferrari, the journey needs to be told. Everything that has led to its creation,
it's very essence is to be reflected in the form of a book so the heritage can be continued.

Over the course of 4 years I had the honour of producing 3 Ferrari books that accompanies the car.
This book in particular was the first part of the campaign from which the photography delivered the entire launch. With production occuring during a worldwide lockdown, I worked remotely with the photographer, building a layout that would work in various languages and shot types, using initial selects to create a story from the images.
This would be followed by regular reviews and presentations to the Ferrari stakeholders,
working closely with our Chief Automotive Journalist and CCO.

Once we were satisfied the visual direction was on point, I set out to artwork and mark up imagery
before repro would commence. The deadline between shoot and launch was a matter of months so everything
had to be printed to be distributed to all dealerships worldwide.