FedEx Europe wanted to appeal to SMEs with a new story to deliver fame and drive sales. I was part of a team that conceived and executed a fully integrated brand campaign to relaunch FedEx as ‘the network for what’s next’.

With the film and assets already in production, I was tasked with the builds of templates for a selection of banners and posters for each of the 17 European markets represented. These had to be integrated across all digital and print channels, with each fully motion activated in GIF format, utlising transitions with FedEx's X throughout.