01 / FERRARI : 296 GTS LAUNCH

The Brief:
Ferrari commissioned a global launch package for the 296 GTS, the convertible evolution of the 296 GTB. The brief was to introduce the car’s defining feature—the retractable roof—alongside a unique launch colour and design detail, through a hero key visual that embodied Ferrari’s elegance and generated global anticipation.
 
The Response:
As Lead Designer, I led the creative development of all launch content. Working alongside our CCO, I shaped the visual direction, briefing our photographer to shoot in low studio lighting, allowing the sculptural form and roofline of the 296 GTS to take focus. This allowed us to craft a key visual that encompassed a sense of intrigue and wonder within the Ferrari world.

The resulting visual became the global launch artwork, unveiled at the Geneva Motor Show and deployed for international markets across event print, digital, web, and social platforms, including Ferrari’s official channels and showrooms worldwide.