02 /  FEDEX : WHERE NOW MEETS NEXT

The Brief

FedEx Europe set out to reconnect with SMEs by reframing the brand with a more progressive and future-focused narrative. The objective was to drive both fame and sales through an integrated campaign that relaunched FedEx as “the network for what’s next”, across 17 European markets.
 

The Response

As part of the creative team, I was responsible for designing and building a flexible system of digital and print templates while the core film and campaign assets were in production. These templates were adapted for multiple formats and markets, ensuring consistency and scalability across all channels.
 

Each execution was fully motion-enabled, delivered as animated GIFs, and integrated FedEx’s iconic X as a dynamic transition device—creating a cohesive visual language across banners, posters, and digital placements throughout Europe.