03 / VOLVO : NORWAY SHOOT

The Brief:
Volvo launched the S60, its most premium sedan, with an above-the-line campaign designed to showcase performance, control, and Scandinavian refinement. Filmed on location in Norway, the campaign centred on one of the world’s most dramatic driving routes—the Trollstigen—chosen to push the car to its limits and deliver a sense of thrill and authenticity. The objective was to capture enough high-impact content to support a fully integrated launch across cinema, TV, digital, social, and print.
 
The Response:
Working on location in Norway, I was responsible for translating the initial storyboard concepts into live-action execution. On set, I worked closely with talent, photography, and film crews to ensure the correct shots, sequences, and driving moments were captured as planned.
 
The shoot took place over two weeks, allowing us to generate a comprehensive content library. I led the design of all digital stories, social content, and print assets, while the hero film ran exclusively across cinema and TV.
 
Beyond the launch, I worked on the Volvo account for over two years, delivering annual model-year website updates and producing ongoing lifestyle and drive-led storytelling content for Volvo’s digital hubs.

Role:
Design / Art Direction