05 / TRIUMPH SHOOT

The Brief:
Following the studio-only launch of Triumph’s 2021 Modern Classic range, the brand sought to bring the collection to life through location-based storytelling. Triumph approached Such Agency to create a series of short, dynamic films, each set within an environment that reflected the character of an individual motorcycle, alongside a single family film showcasing the full range.
 
The brief also included the creation of a comprehensive bank of photographic campaign assets to support digital, social, and brand communications.
 
The Response:
Working in a freelance production role, I collaborated on location – Manchester, Liverpool, Snowdonia – with Such Agency, reuniting with a former Volvo creative director to deliver the campaign. I supported the production and execution of 11 individual films, ensuring each reflected the personality and positioning of its respective motorcycle, as well as the overarching Triumph brand.
 
Alongside the films, we captured a full suite of photography, including hero campaign imagery for each model. The film presented here is the Such Agency Director’s Cut, created to showcase the full creative vision of the project.

Role:
Design / Art Direction / On Location