05 / BARCLAYS PRIVATE BANK :
SEE BEYOND

The Brief

Barclays Private Bank set out to engage some of the world’s most hard-to-reach high-net-worth investors through a premium content platform that explored innovative, future-facing opportunities. The campaign, titled “See Beyond”, required a series of films, podcasts, and editorial content designed to inform, intrigue, and elevate the brand’s thought leadership.
 

During a global health pandemic, one key film focused on the intersection of genetics, vaccines, and global impact, requiring a sensitive yet visually compelling approach.
 

The Response

I worked on the storyboarding and visualisation of the films, defining how DNA strands and data-led graphics would blend with stock footage. These concepts were then realised in collaboration with a CGI and motion team, ensuring clarity, sophistication, and alignment with Barclays’ brand guidelines.
 

The same visual language was extended to the property podcast series, which was created entirely using curated stock footage of global capital cities. I designed the graphic slates in Photoshop and worked closely with motion designers to animate them for film and social cut-downs, ensuring consistency across all Barclays Private Bank channels.