06 / FERRARI : THE BOOK

The Brief:
When a Ferrari is purchased, the journey behind its creation must be told. Ferrari commissions a bespoke book to accompany each car—capturing its design, craftsmanship, and heritage in a form that can be preserved and passed on.
 
The brief was to produce a launch book that would not only accompany the car but also act as the first chapter of the wider campaign, with its photography setting the visual direction for the entire global launch.
 
The Response:
Over the course of four years, I've designed three Ferrari gift books, working closely with stakeholders to define visual narratives that honoured the brand’s heritage. For this book, production took place during a global lockdown in Portofino, requiring full remote collaboration with the photographer.
 
Every process, I develop a flexible book layout system designed to work across multiple languages and shot types, using early image selects to shape the story and pacing of the book. This process involved regular reviews and presentations with Ferrari stakeholders, working closely with the Chief Automotive Journalist and Chief Creative Officer to refine the direction.
 
Once the visual approach was approved, we completed the full artworking and image markup ahead of repro. With only a matter of months between shoot and launch, the book was produced, printed, and distributed to Ferrari dealerships worldwide in time for the global reveal.

Role:
Design / Art Direction