07 / VIRGIN MEDIA : THE EDIT

The Brief
The objective was to build a brand newsroom capable of locking in audiences and driving search performance through a high volume of premium entertainment and sports content. The platform needed to compete in search while supporting smart targeting, requiring a constant flow of visually compelling, on-brand editorial assets.

The Response
I worked on VM for over a year, producing key art across multiple channels, including Sky Sports, TNT, Netflix, Paramount, and others. Working closely with editorial teams, I created artwork for weekly TV highlights, delivering all articles and site imagery through the art department.

Each week included multiple features, with select stories elevated as hero features, requiring bespoke hero imagery and dividers tailored to the narrative. All artwork was approved by the relevant channel stakeholders, with sports key art forming a core focus of my role.